FREE Online Marketing Plan
Learn the FREE Way to Increase Your Orders Online
Do you know you are missing over £10,000 from online per month?
If your business is currently not taking online orders then you are missing out a big opportunity as many restaurants/takeaway now have started their own online ordering system and take over £10,000+ from their own branded website. You can too!
Restaurant/Takeaway is one of the most competitive business around and if technological help is not taken then unfortunately you are giving your business in the hands of your competitors who have engaged in incorporating the online website and online marketing to boost their business to the next level.
If you are using our advanced online ordering system to take online orders, let us first congratulate you on make this decision and if you still have not made your decision yet, then its not too late as the online ordering craze is growing everyday.
What is FREE Online Marketing Plan?
Now that you have your own branded website and you now need visitors to your website who will register and place orders online, there are two approaches that will help you to speed up the process and increase your orders. The paid online marketing (Google Adwords, Facebook Adwords etc) and the FREE online marketing option.
Let us now learn the FREE Online Marketing Techniques that will help you to get visitors to your website and get some orders flowing. These steps below that we are going to share are tried and tested methods and processes that are very powerful and valuable information which helped many owners like yourself to increase their business from day one.
Lets keep things very simple:
Some Marketing = Some Visitors = Some Orders
More Marketing = More Visitors = More Orders
Advanced Marketing = High Visitors Volume = Over £10,000 per month orders*
So the key to your business growth is to start with “Marketing”.
Follow The Steps To Increase Your Orders:
1. The first step is insert your website address in the front page of the menu and in all the pages of menu as well in the header and footer section. Need to mention “Order Online” in the front page of your menu in big font so when you drop the menu to door to door the first look they will see is the website address and they see will that you have Ordering Online Option as well.
2. Second put up a discount code in the front page of the menu for example “Use this Code “OS10″ to Order Online and Get 10% Discount”. So that means online customer can use this code for “ONE TIME ONLY” and you are building customer database which you can do SMS Marketing and Email Marketing later on. Contact us and we can suggest you what discount you can offer on front page of the menu.
3. Generate a QR code from Beqrious and add into your front page of the menu. So that customer can scan it quickly rather than typing your domain in their mobile browser. Quick scan and straight to your website. If you can’t generate contact us we can do it for you for FREE.
4. When you get orders from third party website take your customer name and phone number enter in your back office to build up the list so you can do SMS Marketing later on. Contact us if you don’t understand this part properly.
5. When you do delivery from third party websites orders, ask your delivery man to mention about your website address to the customer and also to mention that they can also order online through your own website and they will get 10% discount if they order online through their website.
6. Our suggestion is that if you are paying lots of commission to third party website and giving 10% or 11% commission per order than why don’t give that 10% discount to your online customer. In this way your building customer database, building relationship with your customer and customer also getting discounts rather than paying more money to third party website.
7. Put the website address on your business window and sign board with very big font and mention like this “Order Online at www.YourDomainName.com. This is very good marketing because if you give it very big font than people will see whether they are walking or driving or traveling through public transport they can see your website address. If people passing through your shop frequently they will permanently remember your website.
8. Show the QR code on your window as well so people can quickly scan it and store or bookmark your website on their phone which they can order later on.
9. Mention your “IN” customer that you have online ordering system one your website and also mention the offer. Mention to every new customer pass through your doors.
10. Those who calls your restaurant telephone number, mention them that you have an online ordering system and also mention the discount offer and what is the benefit to order online rather than phone.
11. When you prepare takeaway food, put insert the bag a flyer and mention that you have online ordering system and provide a discount code of some offers so they will keep the flyer with them and their next order will be through online.
12. Use our “Share and Collect Feature”, your online customer will share for you in their social network profile like facebook, twitter and Google+ and they will also review for you. For sharing to their social network walls you will reward them some loyalty points which they can redeem as a discount for their next order. For example. If a online customer share on his/her Faceboook wall and shows you the proof with the exact URL than reward them 50 points, so your customer will get 50p discount for their order if you put the point system as 1 point to 1p discount. Contact us to enable the “Share and Collect Feature” which called as FREE Viral Marketing.
13. On your customer receipt print, promote a offer so when you give the receipt to your customer they will read the receipt paper and they will see offer at the end of the paper so they will be curious to order next time if you have Auto Printing Option. Contact us for this feature and we will enable it for you.
14. You can also provide Special Offers like “Buy 1 and Get 1 FREE” on any particular item if you want. Contact us and tell us on which menu item you want and we can do it for you.
15. We have Gift Voucher System, we can open up a new Category on your menu saying “Gift Voucher” and the items will be £10 Gift Voucher, £20 Gift Voucher and So on. So the online customer can purchase a Gift Voucher Code for their friends and family. They will pay you directly to your Paypal account (for this feature you need Paypal Account) which means you got the Cashflow in the hand.
You just simply need to provide the Gift Voucher code which you can generate from your back office itself. For this go to Menu Management>>Promotion>>Gift Voucher and add the Gift Voucher Code. Just Provide that Code to your customer who bought it and if the Gift Voucher is Used than no one ever can use the Voucher Code again.
16. Use our Discount Code Features, you can give Discount Code like One Time Only (Customer can use the Discount code only one time), Once a Week (If you set up the discount code can be used only on Sunday than the customer can only use on Sunday and no other days will work), Once a month (Customer can use only once a Month) and All Time Discount. Contact us to set up the discount codes for you so you can use them in SMS Marketing, Email Marketing, Google Adwords Marketing, Bing & Yahoo Adwords Marketing, Facebook Adwords Marketing, On Facebook Fan Page, Google+ Business Page and all other pages
17. Write blogs updates if possible every single week or month about the current happenings in your business and this will get indexed/listed in Google/Yahoo/Bing for FREE and will pop out when people searches for a related keywords you write in your blog. For example you can write on a certain product in your menu and explain what ingredients are used and why your customers should try it out. When readers are subscribed to your blog your readers will automatically get your new updates to their email and this will increase flow of visitors to your website.
18. Update your business facebook fanpage with the blog update by providing a link to your blog and this will also help your facebook fans to visit your website and order.
19. Update your business facebook fanpage with pictures of your food, shop images, happy customers feedbacks/images (with their consent), new dishes, special offers and many more so it builds a good trust level on your brand.
20. Use FREE Youtube video manager to make videos by taking videos of your food and shop on your smartphone and upload in Youtube so this will create a viral effect and helps to get more visitors to your website.
21. Add you restaurant/takeaway to Google Places as this is very important FREE marketing where your restaurant will be better indexed in Google searches and will show all the details of your restaurant when any relevant keyword search is placed.
22. Add your restaurant/takeaway for FREE on different review/rating websites such as london-eating.co.uk, yelp.co.uk, toptable.co.uk and other major restaurant directories to build up a good reputation about your brand and help search engines to rank your business on a higher ranking.
23. Work on a plan on how to market your website and try to spread your website address to as many places as possible (relevant sites) to help build your brand and help to become popular site.
24. Bookmark your website in bookmarking sites such as digg.com, reddit.com, stumbleupon.com and others and the more you submit the better your website gets ranking in search engines. When you write blogs, bookmark them and this will help you to spread your blog links to other search engines.
25. Check your Google analytics every week to see where your visitors are coming from and what methods are best working and plan your FREE online marketing accordingly.
26. Reply to comments in facebook fanpage, Google+ pages and also to your blog comments to increase your brand trust and showcase your service level to your customers. Repeat the process if possible daily, weekly or even once a month, but do not take too long as this could have a negative effect on your business.
27. Analyse and write on article directories such as ezinearticles.com, goarticles.com and streetarticles.com about 400-500 talking about a particular dish or even the type of service you provide. Since these article directories has a higher ranking in Google and other search engines, you are guaranteed to get visitors from there. This marketing step takes sometime, but once your article gets published in these directories your website ranking and your visitors will automatically increase.
28. Keep a good eye on your reviews on Google Review and toptable review pages and try to offer a solution to the problem rather then simply ignoring it as this helps to build your brand trust level and help you to learn from your mistakes and offer better service to your customers.
How Long Do I Have To Do This Marketing For?
The answer is “Everytime & Everyday”. Since the nature of the business you are in, you have to keep marketing your brand or else your competitors will take your customers since they are completely engaged on the marketing side of the business or they have hired third party company’s like ourselves to handle their online marketing while they concentrate in improving their quality of food and the service.
If you follow all the steps above everytime and everyday than it will definitely increase your orders and people will start to know your brand. The more you spread about your restaurant/takeaway website name than more familiar will be the more visitors you will get on your website and more orders will increase.
Always try to divert third party website customer to your online ordering system.
We understand that the Free techniques we suggested above do take time, but it gradually improves your business growth and if done properly will increase your orders on a daily basis.
* £10,000+ figures in over a period of time as it takes time to build up the marketing.